About the Project

Based on Radio show written by Terry O'Reilly and Mike Tennant.

THE REAL MAD MEN

Adapting the finest content from four years (90+ episodes) of landmark radio into a melting pot of cutting-edge animation, provocative insider interviews and a wealth of classic clips from the golden age of television.

THE AGE OF PERSUASION will be a mash-up of cultural history and hip social satire. With extraordinary visuals and decades’ worth of entertaining stories, see how notable campaigns and personalities broke through the clutter to create remarkable ads and how multi-million dollar campaigns are won… and lost.

Hosted by witty, tongue-in-cheek Terry O’Reilly in a multitude of animation styles, THE AGE OF PERSUASION is set to take the audience behind the curtain of marketing into the world of the real mad men.

A COOK'S VIEW OF THE KITCHEN

AOP ONLINE, THE AGE OF PERSUASION’s cross platform initiative, will give users easy access to the insider’s perspective. This online experience introduces the birth of the interactive magazine!

The interactive magazine format consists of a multitude of media including audio podcasts,featured videos, and written articles curated around a common theme inviting repeat-visitors with each subsequent ‘issue’. Users can dive in and immerse themselves for an hour or pop in at their convenience for a bite-sized taste of Persuasion.

AOP ONLINE is perfectly suited to engage with the audience in transit yearning for content as design potential includes mobile apps for the iPhone/iPad and Android platforms.

GROWING STATS

Official Web Site:   http://www.cbc.ca/ageofpersuasion

Radio Show Samples

Project Details

CREATIVE TEAM

TECHNICAL SPECIFICATIONS